Why Republicans Lose

The inability/refusal to institute best practices when it comes to electoral data collection and analytics is one reason:

A key element in the Democratic win in Virginia this week was the ability to adapt Obama campaign capabilities to integrate historic voter file data and recent data from field organizers and partner groups with analytics capabilities to develop targeting models, representatives from NGP VANBlue Labs and the Virginia Democratic Party said in a press call Friday.

techPresident reported earlier this week how NGP VAN and Bully Pulpit Interactive helped shape the Democratic victories in Virginia, New York City and Boston.

In June, Tom Edsall had written for the New York Times how the Virginia campaign would be a “unique proving ground for two of the most significant developments in contemporary politics — Republican intra-party schism and the critical role of campaign technology … On the Democratic side, the Virginia election will be the first off-year test of Obama campaign techniques without Obama actually on the ballot.” He specifically highlighted the McAuliffe campaign’s choice of Michael Halle, the 2012 North Carolina election director for Obama, to help coordinate election activities with the Virginia Democratic Party and other local Democratic and progressive groups.

Using the NGP VAN tool to coordinate with multiple groups was one of the “most impactful” factors, said Halle, who was the Democratic Party’s coordinated campaign director in Virginia in 2013. In the first meetings with partner groups like Planned Parenthood and the League of Conservation Voters, “we decided to make sure that everyone was using the same data and working out of the same database,” he said, allowing the groups to feed the supporter data they were gathering into one file. “Part of the appeal for groups was that not only did they have access to their own information, but they also had access to the information from all of the other groups that were participating as well.”

According to Halle, that was a capability the Republicans “weren’t even close” to having. He suggested that even if they had “trusted each other enough” to have that cooperation they would not have access to the same kind of platform.

How many times do Republicans have to get beaten by 21st century campaigns before they decide to run some 21st century campaigns of their own, and even the odds a bit? (Via Patrick Ruffini.)

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